[Ict4women] Women & Mobile: A Global Opportunity

[Sophia Huyer]

http://vitalwaveconsulting.com/insights/articles/women.htm

Women & Mobile: A Global Opportunity
A study on the mobile phone gender gap in low and middle-income  
countries

Mobile phone ownership in low and middle-income countries has  
skyrocketed in the past several years. But a woman is still 21% less  
likely to own a mobile phone than a man. Closing this gender gap would  
bring the benefits of mobile phones to an additional 300 million  
women. By extending the benefits of mobile phone ownership to more  
women, a host of social and economic goals can be advanced.

The Women & Mobile report is the first comprehensive view of women and  
mobile phones in the developing world. This report, sponsored by the  
GSMA Development Fund and Cherie Blair Foundation for Women, explores  
the commercial and social opportunity for closing the mobile gender  
gap. The report builds off of a survey conducted with women on three  
continents to show their mobile phone ownership, usage, barriers to  
adoption and preferences. The report shows how mobile phone ownership  
can improve access to educational, health, business and employment  
opportunities and help women lead more secure, connected and  
productive lives.  It also includes ten case studies highlighting the  
strategies and tactics that both mobile network operators and non- 
profit organizations across the globe are implementing to increase the  
usage and impact of mobile phones around the world.

Release Date: February 2010
Available format: PDF
Pages: 57

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Jennifer Radloff
Association for Progressive Communications Women's Networking Support  
Programme - Africa
Location: cape town, south africa
skype: jenny_apc
jenny at apcwomen.org
mobile: +27 72 252 7650

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